In a recent post, we discussed the need for an “On Purpose” sales process and how to build it for a more strategic and ultimately more profitable sales cycle. But once that purpose is discovered, once the ideal target has been defined, how does a smart company effectively understand where things are at in the […]

In these days of quick-turn sales processes and Customer Relationship Management (CRM) tools that boast all sorts of acquisition solutions, we’re seeing many companies suffering from not strategically looking for their ideal customers. They often see client acquisition as something that “just happens.” And when they come to us with requests for sales strategies or […]